UNAIDS Brand Builder

Thank you for your interest in the UNAIDS Brand Builder web site.

The purpose of this web site is to articulate the visual identity system for UNAIDS that must be applied to all printed and digital communications. The guidelines outlined on this site provide the necessary information to ensure everything UNAIDS produces—or is produced externally for UNAIDS—shares the same graphic identity. In turn, this set of guiding visual principles helps UNAIDS deliver its message and reinforce its objectives.

This web site has been designed so that everyone can have access to it. The files and templates provided are intended to give printers and designers the necessary information they need to prepare UNAIDS branded materials according to UNAIDS’ visual guidelines. For a more comprehensive list of communications guidelines, UNAIDS staff are advised to consult the Communications’ section of the UNAIDS Intranet.

 

Visual guidelines

The overall objective of the visual guidelines is to articulate the new visual identity system for UNAIDS and to ensure an appropriate and consistent visual approach for the organization. More

Logo

The UNAIDS logo is the primary visual identifier of UNAIDS and it is used across all products and languages to build recognition, trust and loyalty. More

Colour

Colour provides a basis for a consistent visual language, aiding in brand differentiation and recognition. More

Typography

Arial is the UNAIDS brand typeface; it should always be used for all UNAIDS branded items. More

Language

UNAIDS would like to be perceived as politically smart, problem-solvers, loud with a clear conscience, backed by accurate data, changing things for the good and making a difference. More

Templates

Templates have been created to help ensure consistency in the use of UNAIDS branded products. More

 

Photography

The appropriate brand images reflect the core values of UNAIDS. The images are respectful and reinforce our key messages and brand characteristics. More

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Contact

UNAIDS Communications is responsible for all aspects of the UNAIDS identity and branding. For more information, please contact us.