Colour provides a basis for a consistent visual language, aiding in brand differentiation and recognition.
The two brand colours selected for UNAIDS reinforce the brand objectives and characteristics of the organization. The four brand voice colours reinforce our brand voice characteristics, which are:
- Loud (with clear conscience),
- Energetic,
- Vibrant,
- Clear, and
- Intelligent (backed by data).
Brand colours
Brand voice colours
