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(Standing, left to right) First Lady of Kenya, Mrs Lucy Kibaki; Mrs Edith Lucie Bongo Ondimba, First Lady of Gabon; Dr Peter Piot, UNAIDS Executive Director; Mrs Jeannette Kagame, First Lady of the Republic of Rwanda and President of the Organization of African First Ladies against HIV/AIDS; Mrs Maureen Mwanawasa, First Lady of Zambia; Mrs Toure Lobbo Traore, First Lady of Mali; (seated, left to right) Madame Denise Nkurunziza, First Lady of Burundi; Mrs Viviane Wade, First Lady of Senegal; and UNICEF Deputy Executive Director Rima Salah together at the launch of the "Treat every child as your own" campaign, an initiative of the Organization of African First Ladies against HIV/AIDS, in New York on 15 September.

Photo credit: UNAIDS/Peter Serling

(left to right) Ann M. Veneman, UNICEF Executive Director; Mrs Jeannette Kagame, First Lady of the Republic of Rwanda and President of the Organization of African First Ladies against HIV/AIDS and Dr Peter Piot, UNAIDS Executive Director, sign agreement at the launch of the "Treat every child as your own" campaign.

Photo credit: UNAIDS/Peter Serling

Mrs Jeannette Kagame, First Lady of the Republic of Rwanda and President of the Organization of African First Ladies against HIV/AIDS addresses the launch of the "Treat every child as your own" campaign.

Photo credit: UNAIDS/Marie Odile Emond

Mrs Laura Bush, First Lady of the United States of America, speaks at the launch of the "Treat every child as your own" campaign.

Photo credit: UNAIDS/Marie Odile Emond

Dr Peter Piot, UNAIDS Executive Director, addresses the launch of the "Treat every child as your own" campaign.

Photo credit: UNAIDS/Marie Odile Emond

(left to right): Mrs Jeannette Kagame, First Lady of the Republic of Rwanda and President of the Organization of African First Ladies against HIV/AIDS; UNAIDS Executive Director Dr Peter Piot; UNICEF Executive Director Ann M. Veneman; and UNAIDS Director Michel Sidibe, at the "Treat every child as your own" campaign launch.
Photo credit: UNAIDS/Marie Odile Emond

Dr Peter Piot, UNAIDS Executive Director, in conversation with singer Alicia Keys, who spoke at the launch of the "Treat every child as your own" campaign.

Photo credit: UNAIDS/Marie Odile Emond

Album from UNAIDS Photo Galleries

"Treat every child as your own" campaign launch, September 2005

15 September 2005

The "Treat every child as your own" campaign was launched by the Organization of African First Ladies against HIV/AIDS on 15 September, during the 2005 World Summit.

The campaign aims to prevent new infections among young people, and particularly to protect children affected by the disease from stigma.

At the event, UNAIDS Executive Director Dr Peter Piot and Ann M. Veneman, Executive Director of UNICEF, together with Mrs Jeannette Kagame, First Lady of the Republic of Rwanda and President of the Organization of African First Ladies against HIV/AIDS, signed an agreement to strengthen collaboration and to provide technical guidance and assistance with resource mobilization as well as monitoring and evaluation of the campaign's impact.

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About UNAIDS

  • UNAIDS Leadership
  • United Nations Declarations and Goals
  • UNAIDS Strategy 2011-2015
  • Universal access to HIV treatment, prevention, care and support
  • UNAIDS Programme Coordinating Board
  • UNAIDS Goodwill Ambassadors and Representatives
  • UN Special Envoys for HIV/AIDS
  • UNAIDS Cosponsors
  • Work at UNAIDS Secretariat
  • UNAIDS Tenders
  • Contact UNAIDS

Our work

  • Management and External Relations Branch
  • Programme Branch
  • Regional Support Teams
  • UNAIDS Cosponsors

Targets and commitments

  • Reducing sexual transmission
  • Preventing HIV among drug users
  • Eliminating new HIV infections among children
  • 15 million accessing treatment
  • Avoiding TB deaths
  • Closing the resource gap
  • Eliminating gender inequalities
  • Eliminating stigma and discrimination
  • Eliminating travel restrictions
  • Strengthening HIV integration

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