During her first visit to the Russian Federation, the reigning Miss World, Mireia Lalaguna of Spain, and runner-up, Miss Russia 2015, Sofia Nikitchuk, showed their support for the 90–90–90 HIV treatment target by getting tested for HIV in Moscow. They encouraged everyone to do the same and know their HIV status.

The treatment target aims to ensure that, by 2020, 90% of people living with HIV know their HIV status, 90% of people who know their HIV-positive status are accessing treatment and 90% of people on treatment have suppressed viral loads.

"I know how important it is for the world to end the AIDS epidemic by 2030,” said Ms Lalaguna. “This goal may seem ambitious, but if each of us does what we can—starting with learning our HIV status—then we will succeed.”

Ms Nikitchuk said, “I am proud to join the efforts of organizations and people in the Russian Federation and around the world who are working together to end the AIDS epidemic.”

On behalf of the Miss World Organization, Steve Douglas said, “Miss World is a contest that promotes beauty with a purpose and we support the important message of getting tested for HIV as the first step towards 90–90–90.”

The UNAIDS Regional Director for Eastern Europe and Central Asia, Vinay Saldanha, underscored that the world is witnessing a transformation in public attitudes to HIV infection, people who are living with HIV and HIV testing. “Everyone who is diagnosed with HIV should be provided with immediate access to HIV treatment and achieve viral suppression, so that HIV is no longer transmitted,” Mr Saldanha said.

“Our task is to ensure that everyone knows how to protect themselves from HIV. And if HIV infection has occurred, we need to provide treatment for people living with HIV to ensure that they live long and fruitful lives,” said Vadim Pokrovsky, Head at the Russian Center for AIDS Prevention and Treatment.