The “Believe it. Do it.” campaign was launched to help reach the goals of the “Global Plan to end new HIV infections among children by 2015 and helping mothers stay healthy.”
World leaders gathered in New York in June 2011 for the United Nations High Level Meeting on AIDS. At the meeting, they launched the Global Plan towards the elimination of new HIV infections among children by 2015 and keeping their mothers alive. It provides the foundation for country-led movements towards the elimination of new HIV infections among children and keeping their mothers alive. Download the Global Plan >
The Global Plan was developed with partners convened by UNAIDS and co-chaired by UNAIDS Executive Director Michel Sidibé and United States Global AIDS Coordinator Ambassador Eric Goosby.
The process brought together 35 countries and 40 civil society, private sector, networks of people living with HIV and international organizations to chart a roadmap to achieve the goal of the Global Plan by 2015.
The goal of the Global Plan is to move towards eliminating new HIV infections among children by 2015 and keeping their mothers alive. In reaching for this goal, two Global Targets are outlined in the Plan:
In order to ensure that these Global Targets are met, the Global Plan outlines six key conditions that must be met: