Latin America

UNAIDS Protect the Goal campaign kicks-off in Brazil

10 June 2014

UNAIDS ‘Protect the Goal’ campaign is a global social movement, mobilizing the power of sport to empower young people to access HIV services

UNAIDS Protect the Goal campaign has been launched in Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event on 9 June at the emblematic Castro Alves Theatre in Salvador, Brazil. UNAIDS Executive Director Michel Sidibe was joined by global and local partners, including the Government of the State Bahia, the Salvador City Hall, the Brazilian Health Ministry, the United Nations Population Fund (UNFPA) and the Protect the Goal spokespersons, Ndaba and Kweku Mandela.

As part of the Protect the Goal campaign during the World Cup in Brazil, 2 million condoms and Protect the Goal leaflets are being distributed across the 12 World Cup host cities and free rapid HIV tests will be offered at local Fan Fests. Other cities such as Aracajú, Porto Seguro, Ribeirão Preto, Santos and many more are joining the campaign and schools in the state of Bahia are participating with contests and HIV training programmes.

Protect the Goal was first launched at the 2010 FIFA World Cup in South Africa. To symbolize the strong links between Latin America and Africa, the ‘Protect the Goal World tour’ was launched during the friendly match between South Africa and Brazil in March 2014. The tour saw the passing of the ‘Protect the Goal’ football through the countries participating in the 2014 FIFA World Cup. In recent weeks, the Protect the Goal ball was signed by the Heads of State of Algeria, Argentina, Cameroon, Chile, Colombia, Costa Rica, Ivory Coast, Ghana, Honduras, and Nigeria, and Uruguay. The United Nations Secretary-General, Ban Ki-moon, has signed the Protect the Goal football as have many heads of UN agencies and the former UN Secretary-General Kofi Annan.

The Protect the Goal campaign aims to raise global awareness of HIV, encourage young people to commit to HIV prevention; and to emphasize the need to ensure universal access for all eligible for HIV treatment by 2015, the deadline for the UN Millennium Development Goals.

Quotes

"Protect the Goal is more than just a global HIV awareness campaign. It is a bold social movement, uniting people from around the world with the power of sport and social change. It is an honour to launch the Protect the Goal campaign in Salvador with global partners and our hosts here in Salvador, Brazil."

Michel Sidibé, Executive Director of UNAIDS

"This project, carried out in partnership with UNAIDS, is how the Ministry of Health of Brazil is implementing innovative HIV prevention strategies for young people."

Brazilian Health Minister Arthur Chioro

"People will be looking at my country, wanting to see great football during the World Cup. This is a great opportunity, so I want to help UNAIDS and be part of the winning team against HIV."

David Luiz, Vice-Captain of the Brazilian National Team and UNAIDS Goodwill Ambassador

Latin America and the Caribbean

New targets set for 2020 for reducing the HIV epidemic in Latin America and the Caribbean

06 June 2014

The Latin America and Caribbean regions have set new targets for expanding HIV testing and treatment by 2020 to reduce new HIV infections, late diagnosis and AIDS-related deaths, as well as to improve the quality of life of people living with HIV.

Named 90–90–90, the new benchmarks were adopted during the First Latin American and Caribbean Forum on the HIV Continuum of Care, which was held in Mexico City, Mexico, from 26 to 28 May. During the meeting, the participants endorsed a call to action to adopt the UNAIDS and Pan American Health Organization (PAHO) 2020 treatment cascade targets for the two regions. These targets include increasing to 90% the proportion of people living with HIV who know their diagnosis, increasing to 90% the proportion of people living with HIV receiving antiretroviral treatment and increasing to 90% the proportion of people on HIV treatment who have an undetectable viral load.

Representatives of national HIV programmes, civil society, people living with HIV, academia and the scientific community were among the 141 people from 26 countries who participated in the forum. The meeting was organized by a coalition of partners, including UNAIDS, PAHO, the Governments of Mexico and Brazil and other regional partners.

The bold targets are a response to recent scientific evidence that diagnosing HIV and starting treatment earlier can prevent its transmission and dramatically improve health outcomes. Suppressed viral load is critical for reducing both the harmful effects of HIV infection on people’s health and the risk of infecting others.

“The expansion of early diagnosis and treatment combines individual clinical benefits of early treatment with the benefits of preventing transmission in the community,” said César Núñez, UNAIDS Regional Director for Latin America. “Many people living with HIV first learn they are infected late in the course of infection, undermining the effectiveness of HIV treatment and facilitating the continued spread of HIV.”

According to the participants, increasing demand for HIV testing is essential to reducing the number of new HIV infections and requires robust and sustained investment in community-based HIV literacy programmes as well as strengthened community systems. To do this, countries agreed to review their models of care in order to make them more accessible to patients. 

“If we want more people undergoing treatment with an undetectable viral load, it is essential that they know their diagnosis and begin treatment early,” said Massimo Ghidinelli, head of the HIV, Hepatitis, Tuberculosis and Sexually Transmitted Infections Unit at PAHO.

During the last three years, HIV responses have been scaled up in several Latin American and Caribbean countries. According to new PAHO/WHO 2013 estimates, about 70% of the population currently knows their HIV status. However, 35% of new HIV diagnoses present late with a CD4 count below 200. At present, 48% of eligible people living with HIV are on HIV treatment, and, of these, 66% are virally suppressed.

UNAIDS Caribbean Director Ernest Massiah emphasized that although reaching the new targets will be challenging, the regions have a good track record of working towards ambitious goals.

“The Caribbean and Latin America treat a higher proportion of people living with HIV than any other low- and middle-income region. In most of the Caribbean we are close to eliminating HIV in children because of the excellent rates of antenatal testing and treatment. With the combined efforts of HIV programmes, civil society and international partners on these new targets, we can accelerate progress towards ending the AIDS epidemic,” said Mr Massiah.

Brazil: A model against discrimination

30 May 2014

Note: On 2 June 2014, Brazilian President Dilma Rousseff enacted a new law that prohibits discrimination against people living with HIV. The law provides penalties for anyone who:

  • Denies, delays, cancels or prevents the enrolment or retention of a student living with HIV in educational establishments of any level, whether public or privat; 
  • Denies employment or work; dismisses from office or job; or segregates within the work or school environment based on HIV status;
  • Discloses the condition of the person living with HIV; or
  • Denies or delays health care.

The iconic Brazilian landmark of Christ the Redeemer was the venue for an event hosted on 24 May to promote respect and human rights. Organized by UNAIDS in a partnership with the Archdiocese of Rio de Janeiro, the event brought together United Nations and government representatives, religious leaders and other partners to call for a society free from stigma.

The ceremony was part of the UNAIDS’ Zero Discrimination campaign—which aims to eliminate discrimination that hinders the right to a full, dignified and productive life—and the Archdiocese of Rio de Janeiro’s campaign Somos Todos Iguais which seeks to promote  respect for human rights.

The event was attended by Luis Lourez, UNAIDS Deputy Executive Director; Cardinal Dom Orani Tempesta; Ndaba and Kweku Mandela; Sônia Regina Gonçalves, representing the communities of Rio de Janeiro; Monsignor Robert Vitillo, from Caritas Internationalis; Babalawo Ivanir dos Santos, from Rio’s Commission Against Religious Intolerance; father Omar Raposo, rector of Christ the Redeemer; canon Marcos William Bernardo, episcopal vicar for Social Communication; Adele Benzaken, Deputy Director, STD/AIDS Department, Brazilian Ministry of Health; and civil society representatives.

Quotes

"We have the technology, and we have the knowledge to bring this epidemic to an end. What hinders us today are the prevailing stigma and discrimination."

UNAIDS Deputy Executive Director Luiz Loures

"The world we desire and want is a world in which people can move around, in which they can come and go without feeling threatened by their way of thinking, by their religion, their ideas, by the disease they may carry; a life in which dignity is present. It is knowledge, brotherhood, the love for your neighbours that make the difference."

Cardinal Dom Orani Tempesta

"It's important to talk about discrimination not only because Brazil is hosting the World Cup, but also because Brazil reflects much of the world. There are [in Brazil] many people from different cultures, backgrounds, different skin colors. If we can move forward here in Brazil, we can definitely progress around the world."

Kweku Mandela

"The worst kind of discrimination is the lack of respect for others, and Pope Francis has asked us to use social networks and the media to talk about loving our neighbours."

Márcio Tadeu Ribeiro Francisco, professor at the Rio de Janeiro State (UERJ) and Veiga de Almeida (UVA) universities, social activist and coordinator of the Zero Discrimination campaign in Rio de Janeiro

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