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The "Treat every child as your own" campaign was launched by the Organization of African First Ladies against HIV/AIDS on 15 September, during the 2005 World Summit.

The campaign aims to prevent new infections among young people, and particularly to protect children affected by the disease from stigma.

At the event, UNAIDS Executive Director Dr Peter Piot and Ann M. Veneman, Executive Director of UNICEF, together with Mrs Jeannette Kagame, First Lady of the Republic of Rwanda and President of the Organization of African First Ladies against HIV/AIDS, signed an agreement to strengthen collaboration and to provide technical guidance and assistance with resource mobilization as well as monitoring and evaluation of the campaign's impact.