In the mid-1980s, condom social marketing emerged as a key strategy in the fight against the spread of HIV/AIDS. Through social marketing programmes in countries affected by the epidemic, condoms are now more readily available, affordable and acceptable to sexually active men and women. This document is the fourth in a series on social marketing produced by UNAIDS. It provides basic information on this activity and how its concepts and techniques may be applied to the spread of HIV/AIDS, particularly in developing countries. It presents six different social marketing techniques drawn from on-going projects in Cameroon, Columbia, Haiti, India, Kenya, and Mozambique in the field of reproductive health and prevention of HIV/AIDS/STIS. Individually they illustrate real-life approaches to condom promotion through social marketing, in response to particular needs. In addition, they demonstrate the flexibility of social marketing and how the technique can be adapted to deal with differing situations.

Technical Resource Networks for Effective Responses to HIV/AIDS

This handbook aims to equip scientists especially with ideas, skills and knowledge on how to relate to the media and thereby reach both the general public and some specific groups. The handbook is not a communication strategy and does not address all aspects of communication and audiences that must be included in effective communication and vaccine trials.

There is an urgent need to develop and implement more effective responses to HIV/AIDS for migrants and mobile populations. Such responses should empower these populations to protect themselves against infection, provide them with care and support, and reduce the onward transmission of HIV. This document briefly describes both the challenges involved (increased vulnerability and risk-taking, and lack of attention and resources) and some possible effective responses. It also gives examples of successful interventions that address the issue of migration and AIDS, such as the Mothusimpilo Project in Carleton, South Africa.

For poor countries, where Poverty Reduction Strategy Papers (PRSPs) serve as the country’s agenda for poverty reduction, it is crucial for country-level managers to make credible proposals for the inclusion of HIV/AIDS in their poverty reduction efforts. Yet, while several countries have effectively done so, many others have not. This toolkit is addressed primarily to those responsible for getting the HIV/AIDS agenda into the country’s broader development efforts. It is also aimed at officials of agencies such as nongovernmental organizations and the international financial institutions, which work with countries on PRSPs and Highly Indebted Poor Country (HIPC) documents. The document examines issues such as the potential benefits of giving HIV/AIDS a prominent place in PRSPs and HIPC agreements; the contribution of National AIDS Programmes to poverty reduction; and the essential HIV/AIDS contents in the PRSP and HIPC documents.

The HIV Netherlands Australia Thailand

10 Condom Programming Fact Sheets

In June 2000, a group of African scientists met in Nairobi and pledged to use their personal and collective expertise to develop/implement an African strategy for AIDS vaccines, thus forming the African AIDS Vaccine Programme (AAVP). This two-page document discusses the AAVP’s principles (i.e. it promotes research with the utmost respect for human rights, aspires to the highest ethical and scientific standards, and ensures full community participation), strategic milestones, and activity framework.

Worldwide there is a growing body of knowledge about successful interventions to reduce the spread of HIV/AIDS. Success is certainly not limited to industrialized countries. In developing countries, prevention activities aimed at changing behaviours and associated social norms can and do work, not only on a large scale but also at the national level. To demonstrate this, data and experiences from three countries—Senegal, Thailand and Uganda—with differing cultures and different levels of the epidemic, are presented in this booklet.

This case study demonstrates that the Asian Harm Reduction Network has the potential to be again a decisive catalyst for action, to provide the skills-building capacities for largescale interventions, and to assist all those in the communities to do what needs to be done. Looking back at our common history, I am convinced that the Intercountry Team together with its cosponsors and partners, and the Asian Harm Reduction Network with its many competent
members, can contribute significantly. In cooperation we can reduce the incidence of HIV infection and other drug-related harm among drug users in Asia and provide care and support to those who need it.