UNAIDS video message goes live on Times Square billboard courtesy of Xinhua

08 June 2016

For three days, a UNAIDS video is being played on a giant screen in Times Square, New York, United States of America.

Coinciding with the United Nations General Assembly High-Level Meeting on Ending AIDS, being held from 8 to 10 June in New York, the billboard screening will put an AIDS message at the forefront of people’s minds in one of the busiest crossroads of the world.

The 30-second clip highlights the importance of taking a Fast-Track approach to ending the AIDS epidemic, with the tag line, “Together we can reach an AIDS-free generation.”

The billboard screening is part of a partnership for the AIDS response between the Chinese news agency Xinhua and UNAIDS that was first signed in September 2011.

The year’s screening follows on from a video message from UNAIDS, supported by Xinhua, being played on a Times Square billboard during the 2011 High-Level Meeting on HIV and AIDS. Other efforts carried out during the past years under the Xinhua–UNAIDS memorandum of understanding include global media campaigns to promote public awareness of HIV and support for World AIDS Day activities. In addition, Xinhua will work with UNAIDS to publish and distribute a children’s book on living with HIV in China.

Xinhua is the world’s largest news agency, with more than 170 offices overseas and 31 domestic bureaus.


"Hundreds of thousands of people walk through Times Square every day. Young, old, visitors or born and bred New Yorkers, we want everyone to know that ending AIDS by 2030 is possible. Thanks to Xinhua, this message is at the forefront of people’s minds.”

Michel Sidibé Executive Director

"Ending AIDS requires global solidarity. On the occasion of the High-Level Meeting on Ending AIDS, I would like to reiterate that as a responsible media organization, Xinhua is committed to supporting UNAIDS and other United Nations organizations in their efforts to improve the well-being of humanity.”

Cai Mingzhao President, Xinhua